Richard Künzi
Online Marketing – LinkedIn lead generation strategies How to use LinkedIn to generate leads
Online Marketing - LinkedIn lead generation strategies How to use LinkedIn to generate leads
Topics in Business Information Technology 2017
Organization:
University of Applied Sciences and Arts Northwestern Switzerland
Author:
Richard Künzi
Place, Date:
Olten, 29. December 2017
Online Marketing - LinkedIn lead generation strategies How to use LinkedIn to generate leads
Author Richard Künzi University of Applied Sciences and Arts Northwestern Switzerland
[email protected]
ISBN:
978-3-66-877350-9
Cover:
Logo by LinkedIn (LinkedIn inc., 2015)
Olten, December 2017
Richard Künzi
LinkedIn lead generation strategies
2
Table of Content Management Summary ....................................................................................................... 4 1
2
3
4
Introduction ................................................................................................................ 5 1.1
Problem / Status Quo........................................................................................... 5
1.2
Goals ................................................................................................................... 5
1.3
Delimitation .......................................................................................................... 6
1.4
Methodology ........................................................................................................ 7
Research and Analysis .............................................................................................. 8 2.1
Are the professional social networks in Switzerland underestimated?.................. 8
2.2
LinkedIn Marketing Solutions ............................................................................... 8 2.2.1 Sponsored Content ...............................................................................10 2.2.2 Sponsored InMail ..................................................................................12 2.2.3 Text Ads ...............................................................................................14 2.2.4 LinkedIn Sales Solution ........................................................................15
2.3
Social Selling ......................................................................................................16 2.3.1 Strategy of Social Selling ......................................................................17 2.3.2 Building a Network ................................................................................18 2.3.3 Summary ..............................................................................................20
Conclusions...............................................................................................................21 3.1
LinkedIn Marketing Solutions ..............................................................................21
3.2
Social Selling ......................................................................................................22
3.3
LinkedIn Guide ...................................................................................................22
Recommendations ....................................................................................................23
List of References .............................................