маркетинг [DOC]

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Учебно-методическое пособие для дистанционной формы обучения/ Сост.: Е. Н. Голубков, С. Н. Андреев, Т. А. Гайдаенко. — Под ред. Н. А. Ахмедова. — М.: Рос. экон. акад., — 287 с. В нем рассматриваются основные понятия маркетинга и его использование на разных уровнях управления, вопросы маркетинговых исследований, изучения и анализа рыночной ситуации, планирования, организации и контроля маркетинговой деятельности.

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Language: Russian
Topic: 5
Library: twirpx
Commentary: 903,652
Org File Size: 2,026,496
Extension: doc
Tags: Маркетинг, реклама, PR Маркетинг

маркетинг [DOC]

E-Book Overview

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маркетинг [DOC]

E-Book Overview

E-Book Information

Herding Chickens: Innovative Techniques For Project Management Authors: Dan Bradbary , David Garrett 207 0

Business Process Outsourcing: The Competitive Advantage Authors: Rick L. Click , Thomas N. Duening 197 0

Hit & Run Trading: The Short-term Stock Traders Bible Authors: Jeff Cooper 152 0

Cover Letter Magic: Trade Secrets Of Professional Resume Writers Authors: Wendy S. Enelow , Louise Kursmark 182 0

3 Swing Trading Examples With Charts Instructions And Defenitions To Get You Started Authors: Farely A. 175 0

Risk Management And Capital Adequacy Authors: Reto Gallati 146 0

The Blackwell Handbook Of Global Management: A Guide To Managing Complexity Authors: Henry W. Lane , Martha Maznevski , Mark E. Mendenhall , Jeanne McNett 198 0

Information Technology Project Management: Providing Measurable Organizational Value Authors: Jack T. Marchewka 143 0

Winning The Interview Game: Everything You Need To Know To Land The Job Authors: Alan H. Nierenberg 197 0

Statistical Process Control Authors: John S Oakland 153 0

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Herding Chickens: Innovative Techniques For Project Management
Authors: Dan Bradbary , David Garrett 207 0

Business Process Outsourcing: The Competitive Advantage
Authors: Rick L. Click , Thomas N. Duening 197 0

Hit & Run Trading: The Short-term Stock Traders Bible
Authors: Jeff Cooper 152 0

Cover Letter Magic: Trade Secrets Of Professional Resume Writers
Authors: Wendy S. Enelow , Louise Kursmark 182 0

3 Swing Trading Examples With Charts Instructions And Defenitions To Get You Started
Authors: Farely A. 175 0

Risk Management And Capital Adequacy
Authors: Reto Gallati 146 0

The Blackwell Handbook Of Global Management: A Guide To Managing Complexity
Authors: Henry W. Lane , Martha Maznevski , Mark E. Mendenhall , Jeanne McNett 198 0

Information Technology Project Management: Providing Measurable Organizational Value
Authors: Jack T. Marchewka 143 0

Winning The Interview Game: Everything You Need To Know To Land The Job
Authors: Alan H. Nierenberg 197 0

Statistical Process Control
Authors: John S Oakland 153 0