бренд-менеджмент [RTF]

Authors: Лейни Т.А. , Семенова Е.А. , Шилина С.А.

12 RTF extensiton

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М.: Дашков и Ко, 2008. – 134 с.

Данная книга рассказывает о бренде, принципах его создания, построения, внедрения. Также рассмотрены вопросы продвижения и развития бренда. Приведены принципы сегментирования и маркетингового исследования рынка, способы оценки бренда. Книга будет интересна руководителям предприятий, PR-и бренд-менеджерам, студентам экономических специальностей.

E-Book Information

Language: Russian
Topic: 5
Library: twirpx
Commentary: 612,120
Org File Size: 685,302
Extension: rtf
Tags: Маркетинг, реклама, PR Брендинг

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бренд-менеджмент [RTF]

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бренд-менеджмент [RTF]

E-Book Overview

E-Book Information

From Business Strategy To It Action: Right Decisions For A Better Bottom Line Authors: Robert J. Benson , Tom Bugnitz , 160; 211 0

Inventory Accounting: A Comprehensive Guide Authors: Steven M. Bragg 153 0

Cover Letter Magic: Trade Secrets Of Professional Resume Writers Authors: Wendy S. Enelow , Louise Kursmark 182 0

3 Swing Trading Examples With Charts Instructions And Defenitions To Get You Started Authors: Farely A. 175 0

Pro Java Ee 5 Performance Management And Optimization Authors: Steven Haines 161 0

Inside The Fda: The Business And Politics Behind The Drugs We Take And The Food We Eat Authors: Fran Hawthorne 158 0

May I Have Your Attention, Please?: Build A Better Business By Telling Your True Story Authors: Chris Hilicki , Andy Andrews 197 0

Critical Chain Project Management Authors: Lawrence P. Leach 195 0

Project Planning And Control Authors: Albert Lester Qualifications: CEng FICE FIMech.E FIStruct.E FAPM 132 0

W.d. Gann Method Of Trading: A Simplified, Clear Approach Authors: Gerald Marisch 145 0

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From Business Strategy To It Action: Right Decisions For A Better Bottom Line
Authors: Robert J. Benson , Tom Bugnitz , 160; 211 0

Inventory Accounting: A Comprehensive Guide
Authors: Steven M. Bragg 153 0

Cover Letter Magic: Trade Secrets Of Professional Resume Writers
Authors: Wendy S. Enelow , Louise Kursmark 182 0

3 Swing Trading Examples With Charts Instructions And Defenitions To Get You Started
Authors: Farely A. 175 0

Pro Java Ee 5 Performance Management And Optimization
Authors: Steven Haines 161 0

Inside The Fda: The Business And Politics Behind The Drugs We Take And The Food We Eat
Authors: Fran Hawthorne 158 0

May I Have Your Attention, Please?: Build A Better Business By Telling Your True Story
Authors: Chris Hilicki , Andy Andrews 197 0

Critical Chain Project Management
Authors: Lawrence P. Leach 195 0

Project Planning And Control
Authors: Albert Lester Qualifications: CEng FICE FIMech.E FIStruct.E FAPM 132 0

W.d. Gann Method Of Trading: A Simplified, Clear Approach
Authors: Gerald Marisch 145 0