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TABLE OF CONTENTS Table of Contents.................................................................................................. 1 Introduction to Email Deliverability ........................................................................ 2 Chapter 1: Steps You Can Take to Improve Deliverability .................................... 3 Improve Reputation and Reduce Complaints .......................................................................... 3 Email Content .......................................................................................................................... 5 Spam Filter Triggers ................................................................................................................ 6 Authentication .......................................................................................................................... 8 Reverse DNS ........................................................................................................................... 8
Chapter 2: Why Email Marketers Use Deliverability Services ............................... 9 Chapter 3: Email Deliverability Services ............................................................. 10 SuretyMail .............................................................................................................................. 11 HABEAS ................................................................................................................................ 12 Sender Score ......................................................................................................................... 15 GOODMAIL ........................................................................................................................... 17
Chapter 4: Email Accreditation Value-Added Resellers (VARS) ......................... 19 AWEBER ............................................................................................................................... 19 GETRESPONSE ................................................................................................................... 20
Conclusion .......................................................................................................... 21
THIS EBOOK IS BROUGHT TO YOU BY ALEKSANDR I’M BUILDING A PROFITABLE ONLINE BUSINESS WITH TOOLS AND TRAINING LIKE THIS FROM EMPOWERISM. CLICK HERE TO LEARN MORE!
© Janet Wilson, Empowerism.com
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INTRODUCTION TO EMAIL DELIVERABILITY Email deliverability issues are a serious problem, and that problem is getting worse. Estimates claim that over 50 billion spam messages are sent out every day, and many of those spam emails contain viruses or phishing attempts that could harm consumers. Many Internet service providers have started blocking these messages, using filters that are triggered by certain senders or certain words. Some of these words are very common words like “free” and “money.” It can be difficult to write an email that doesn’t contain some of these trigger words. Unfortunately, these steps that are necessary for protecting consumers from these billions of unsolicited emails also make it difficult to get legitimate messages through. Legitimate emails often end up in spam boxes, where they are never even seen by the recipient.