Copywriting Part Three

-1- Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields. You are encouraged to print this book for easy reading. -2- Table Of Contents Foreword Chapter 1: Securing The Order Chapter 2: Using Guarantees Chapter 3: Using P.S. Chapter 4: Structuring The Order Page To Complete The Order Chapter 5: Using An Exit Script In Case They Reject The Offer Chapter 6: How To Write A Good Thank You Page So Your Customer Feels Appreciated Chapter 7: Ways To Minimize Your Refund Rates Wrapping Up -3- Foreword Writing good copy entails being able to sell your reader just about anything by demonstrating it’s real benefits and utilizing key strategies in your material. The most beneficial way to do that is to follow some different rules that are an awesome way to better your chances of selling your product. Being persuasive is your most beneficial skill when writing copy, and that's accented most by your power to showcase the advantages of whatever you're selling. Copywriting – part3 -4- Chapter 1: Securing The Order Synopsis If you're selling digital products your best choice for adding a commerce page to your site is ClickBank.com. It's a reputable company that specializes in payment processing for digital products. ClickBank.com will let you process orders placed with Visa, MasterCard, American Express or Discover cards. Every transaction will be assessed a low fee for processing and there's a $50 application fee. The transaction upper limit is $250 and Clickbank will only process payment for digital products that put up be downloaded immediately on purchase. But just how do you get people to push that “buy” button? -5- The Convincing Principle number 1: Make certain that your product or service will have value to your audience. Your buyer isn't going to stick around considering your material if you can’t provide them something they want or something they require. When dealing with services, like landscape gardening services for instance, your reader may already have that service, so your task is to tell them what is different or new. Having something different and stimulating is t