International And Cross-cultural Management Research

International and Cross-Cultural Management Research SAGE SERIES IN M A N A G E M E N T RESEARCH SERIES EDITORS RICHARD THORPE Department of Management Manchester Metropolitan University MARK EASTERBY-SMITH C e n t r e for the S t u d y o f M a n a g e m e n t L e a r n i n g The Management School, Lancaster University T h e Sage Series in Management Research contains concise and accessible texts, written b y internationally respected authors, on the theory and practice of m a n a g e m e n t and organizational research. E a c h v o l u m e addresses a particular methodological approach or set of issues, providing the reader with more detailed discussion a n d analysis t h a n c a n b e found in m o s t general m a n a g e m e n t research texts. T h e s e b o o k s will b e i n d i s p e n s a b l e for a c a d e m i c s , research s t u d e n t s a n d m a n a g e r s undertaking research. International and Cross-Cultural Management Research Jean-Claude Usunier SAGE Publications Los Angeles · London · New Delhi · Singapore © Jean-Claude Usunier 1998 First published 1998 Reprinted 2006,2007 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, transmitted or utilized in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission in writing from the Publishers. SAGE Publications Ltd 1 Oliver's Yard 55 City Road London EC1Y ISP SAGE Publications Inc 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd. Β 1/11 Mohan Cooperative Industrial Area Mathura Road, New Delhi 110 044 India SAGE Publications Asia-Pacific Pte Ltd 33 Pekin Street #02-01 Far East Square Singapore 048763 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN: 978-0-7619-5280-0 (hbk) ISBN: 978-0-7619-5281-7 (pbk) Library of Congress catalog control number 98-60953 Typeset by Μ Rules Printed and bound in Great Britain by Athenaeum Press Ltd., Gateshead, Tyne & Wear Contents List of figures and tables Preface ix 1 Introduction 2 T h e Role of L a n g u a g e and Intellectual Styles in Cross-Cultural C o m p a r i s o n s 3 31 67 Methodological Issues in Cross-Cultural Management Research 5 1 Design and Implementation of Cross-Cultural Research in M a n a g e m e n t 4 vii 102 Strategies for I m p r o v i n g the R e l e v a n c e o f Cross-Cultural R e s e a r c h in M a n a g e m e n t 135 References 169 Author index 187 Subject index 192 List of figures and tables Figures 1.1 2.1 3.1 3.2 S t a g i n g culture in international m a n a g e m e n t research Influences o n the research p e r s p e c t i v e D i m e n s i o n s o f the research d e s i g n R