E-Book Overview
This book will clearly define what blogging is and what is its value to businesses, from corporate communications and content management to marketing, advertising, and customer relations. Also includes information on:* Setting up a blog* Building a loyal audience* Increasing your site's search engine ranking and visibility* Implications of putting information and opinions related to your business online* Commercial, technical, and legal (copyright) issues* Guidelines for linking to other sites* Creating a coherent writing style and voice for your business's blog
E-Book Content
Buzz Marketing with Blogs FOR
DUMmIES
‰
Buzz Marketing with Blogs FOR
DUMmIES
‰
by Susannah Gardner
Buzz Marketing with Blogs For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com
Copyright © 2005 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http://www.wiley. com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the