E-Book Overview
ot satisfied with the new T-shirts on sale at the local mall? Maybe you'd like a wedding invitation that expresses your own vision, not your party planner's? How about some personalized stationery? An upgrade to your website? A business card? A poster for your political campaign? A CD package for your band? Sound good? Then get up off your couch and Design It Yourself! Avoid graphic identity theft: build your own. Ellen Lupton, bestselling author of Thinking with Type, will show you how.
DIY: Design It Yourself, provides you with all the tools you'll need to create your own projects, from conception through production. Here you will find:
- simple ideas on how you can "think like a designer"
- clear and coherent explanations of design technologies, from silk-screening to web development
- what materials you'll need to get your job done
- where to find and buy them
- how much time and experience your project demands
- diagrams that show how to handle complex tasks
- basic typographic dos and don'ts
- the history and theory of the DIY design movement
- hundreds of innovative and beautiful projects for inspiration
No more excuses. With this book, virtually any design task is within your grasp. Just do it (yourself)!
E-Book Content
Design is art people use.
obsolete object
Design: George Moore Model: Alexis Peskine All photography: Nancy Froehlich
bleached text
Design: Kim Bost Model: Sonam Sapra
follow these instructions to a tee Design and Model: Alissa Faden
free speech
Design: Mike Weikert Model: Joel Bobeck
make it fit
Design: Nancy Froehlich Model: Avelina Dougan
you are where you work
Design: Spence Holman Model: Jonathan Savenilch
barcode Design: Jessica Rodríguez Model: Nathan Lotfy
bitmap alien
Design: Adam Palmer Model: Elina Asanti
de-branded Design: Chris Jackson Model: Adam Savermilch
D.I.Y. Design it Yourself Ellen Lupton, editor maryland institute college of art Kimberly Bost Michelle Brooks Katherine Cornelius Alissa Faden Nancy Froehlich Davina Grunstein Allen Harrison J. Spence Holman Christopher Jackson Julia Lupton Josh Malinow George Moore Adam Palmer Jennifer Cole Phillips Jessica P. Rodríguez Zvezdana Rogic Veronica Semeco Kristen Spilman Mike Weikert Jennifer Williams Ida Woldemichael
princeton architectural press New York
Contents
foreword
14
why d.i.y.?
16
d.i.y. theory
22
Basic design
28
Blogs
32
Books (blank)
36
Books (printed)
42
Brands
50
Business cards
56
CD and DVD packaging
62
Embroidery
70
Envelopes
76
Flyers
80
Gifts
84
Housewares
90
Published by Princeton Architectural Press 37 East Seventh Street New York, New York 10003 For a free catalog of books, call 1.800.722.6657. Visit our web site at www.papress.com. For more information on D.I.Y., visit www.designityourself.org. © 2006 Princeton Architectural Press All rights reserved. Printed and bound in China. 09 08 07 06 4 3 2 1 First edition No part of this book may be used or reproduced in any manner without written permission from the publisher, except in the context of reviews. Every reasonable attempt has been made to identify owners of copyright. Errors or omissions will be corrected in subsequent editions.
Library of Congress Cataloging-in-Publication Data D.I.Y. : design it yourself / edited by Ellen Lupton. p. cm. — (Design briefs) isbn 1-56898-552-5 (alk. paper) 1. Graphic arts. 2. Do-it-yourself work. I. Lupton, Ellen.