E-Book Overview
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. Simply Seven emphasizes constant experimentation in selecting and fine-tuning one's business model and encourages using models outside of the narrow range of today's "hyped" candidates.Chapter by chapter, the book guides the reader through the lessons learned by the flagship pioneers of each business module: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales. The Simply Seven framework of seven Internet business models was jointly developed by a successful entrepreneur, a technology consultant and a business school professor and is being used by them in their jobs every day. It contains original insight from leading Internet thought leaders and entrepreneurs, including Joe Gebbia of Airbnb, Trip Adler of Scribd, Esther Dyson, Brad Burnham of Union Square Ventures, Mark Gorenberg of Hummer Winblad Venture Partners and Doc Searls.
E-Book Content
SimplySeven Seven Ways to Create a Sustainable Internet Business
Erik Schlie, Jörg Rheinboldt and Niko Marcel Waesche
SimplySeven
IE Business Publishing IE Business Publishing and Palgrave Macmillan have launched a collection of high-quality books in the areas of Business and Management, Economics and Finance. This important series is characterized by innovative ideas and theories, entrepreneurial perspectives, academic rigor and practical approaches which will make these books invaluable to the business professional, scholar and student alike. IE Business School is one of the world’s leading institutions dedicated to educating business leaders. Palgrave Macmillan, part of Macmillan Group, has been serving the learning and professional sector for more than 160 years. The series, put together by these eminent international partners, will enable executives, students, management scholars and professionals worldwide to have access to the most valuable information and critical new arguments and theories in the fields of Business and Management, Economics and Finance from the leading experts at IE Business School.
SimplySeven Seven Ways to Create a Sustainable Internet Business
Erik Schlie Professor and Associate Dean, IE Business School
Jörg Rheinboldt Managing Director, M-10
Niko Marcel Waesche Managing Partner, Cafelido Capital and Consulting
© Erik Schlie, Jörg Rheinboldt & Niko Marcel Waesche 2011 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2011 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the