‘As someone who has hired coaches, been coached, now coaches others, and has run a viable business for the last two years, I can only say that I wish Aryanne had written her book sooner. While there are many business start-up texts, for the coach thinking of setting up on their own, this packs genuine, practical advice into every page and is likely to become a definitive reference. It will confront you with the truth about setting up on your own – and sometimes not pull any punches with that. It’s there to keep you focused, and is just as useful to read when you’re 12 months into your business as when you’re starting out.’ DAMIAN GRIFFITHS | Director VProfessional Former IT Director Addleshaw Goddard and Eversheds ‘This is a book that presents an often complex topic in a logical, easy to read and readily digestible way that is immediately useful to anyone busy setting up their business. In particular the clear, concise chapters and subsections allow the reader to easily identify and focus on a particular area of interest, without having necessarily to read the entire book in one go. It can therefore be used informally as a ‘‘user manual’’ or as a formal, technical book. If you are setting up – or are thinking about setting up – a coaching business, or for that matter any other small business, I recommend it – highly.’ ADRIAN OLSEN | Managing Director and Head of Global Project Finance Bank of Ireland Corporate Banking ‘I would readily recommend this book to anyone thinking of setting up their own business, whether or not it is in the field of coaching. It covers the whole spectrum of what it takes to organise and run your own enterprise. The book is both a reference and a learning tool that takes you through the process of understanding everything about setting up your practice and also your own motivations for doing so. By posing a series of key questions in each chapter, you are continuously encouraged to reflect on how you approach and deal with each aspect of your business. Based on many years of solid experience in the coaching industry, the writer offers useful insights, encouragement and support. The book is packed with both invaluable advice and a good deal of common sense.’ RANDINI WANDURAGALA | Consultant Shared Profits Former Head of Policy World Vision UK Former Advocacy Manager Asia Tsunami Response Team World Vision International ‘This book will prove useful to both experienced and newly qualified coaches who are thinking about setting up their own business. It is pragmatic with its advice, and also thought provoking. A good practical read.’ LINDA GRANT | Leadership Development Manager Skipton Building Society ‘This is a comprehensive and insightful guide, full of practical ideas and suggestions. It will be a useful toolkit for the newly qualified or the experienced coach.’ STEVE PRESTON | HR Director, Learning and Development An investment bank
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