Managerial Economics and Financial Analysis
Prof. M.S. BHAT Professor and Chairman, Board ofStudies (Management), School of Management Studies, JNT University, Hyderabad - 500 072
A.V. RAU Teaching ASl'ociate Department of Managemelll Studies A. U. Campus, Vijayanagaram,A.P.
BSP BS Publications 4-4-309, Giriraj Lane, Sultan Bazar, Hyderabad - 500 095 - A.P. Phone: 040-23445688
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BSP BS Publications 4-4-309, Giriraj Lane, Sultan Bazar, Hyderabad - 500 095 - A.P. Phone: 040-23445688 Fax: 91+40-23445611 e-mail:
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ISBN: 978-81-7800-153-1
Contents
Chapter 1 Introduction to Managerial Economics 1.1
Introduction ............................................................................................... 1
1.2 Definition of Economics ............................................................................ 2 1.3 Microeconomics ........................................................................................ 3 1.4 Nature of Managerial Economics ............................................................. 4 1.5 Characteristics of Managerial Economics ............................................... 5 1.6 Scope of Managerial Economics ............................................................. 6 1.7 Managerial Economics and Other Subjects ............................................ 8 1.8 Demand Analysis ...................................................................................... 9 1.9 Meaning of Demand ............................................................................... 10 1.10 Types of Demand ................................................................................... 10 1.11 Determinants of Demand ....................................................................... 13 1. 12 Law of Demand ....................................................................................... 15 Summary ................................................................................................................ 18 Essay Questions ................................................................................................... 19 Short Questions .................................................................................................... 20
Contents
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Chapter 2
Elasticity of Demand 2.1
Elasticity of Demand ............................................................................... 21
2.2 Types of Elasticity ................................................................................... 21 2.3 Factors Governing Elasticity of Demand ............................................... 24 2.4 Demand Forecasting .............................................................................. 25 2.5 Market Research Methods ..................................................................... 26 2.6 Statistical Methods .................................................................................. 26 2.7 Demand Estimation and Demand Forecasting ..................................... 27 2.8 Importance of Demand Forecasting ...................................................... 28 2.9 Steps in Demand Forecasting ................................................................ 29 2.10 Methods 2.10.1 2.10.2 2.10.3
of Demand Forecasting ......