E-Book Overview
"Creating Experiences in the Experience Economy" focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.
E-Book Content
Creating Experiences in the Experience Economy
SERVICES, ECONOMY AND INNOVATION Series Editor: John R. Bryson, Professor of Enterprise and Economic Geography, School of Geography, Earth and Environmental Sciences, The University of Birmingham, UK and Distinguished Research Fellow, Foundation for Research in Economics and Business Administration (SNF), Bergen, Norway An ever-increasing proportion of the world’s business involves some type of service function and employment. Manufacturing is being transformed into hybrid production systems that combine production and service functions both within manufacturing processes as well as in final products. Manufacturing employment continues to decline while employment in a range of services activities continues to grow. The shift towards service-dominated economies presents a series of challenges for academics as well as policy makers. The focus of much academic work has been on manufacturing and until recently services have been relatively neglected. This is the first series to bring together a range of different perspectives that explore different aspects of services, economy and innovation. The series will include titles that explore: • • • • • •
The economics of services Service-led economies or enterprises Service work and employment Innovation and services Services and the wider process of production Services and globalization.
This series is essential reading for academics and researchers in economics, economic geography and business. Titles in the series include: The New Service Economy Challenges and Policy Implications for Europe Luis Rubalcaba Creating Experiences in the Experience Economy Edited by Jon Sundbo and Per Darmer
Creating Experiences in the Experience Economy Edited by
Jon Sundbo Professor of Innovation and Business Administration, Department of Communication, Business and Information Technologies, Roskilde University, Denmark
Per Darmer Associate Professor, Department of Organisation, Copenhagen Business School, Denmark
SERVICES, ECONOMY AND INNOVATION
Edward Elgar Cheltenham, UK • Northampton, MA, USA
© Jon Sundbo and Per Darmer 2008 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical or photocopying, recording, or otherwise without the prior permission of the publisher. Published by Edward Elgar Publishing Limited The Lypiatts 15 Lansdown Road Cheltenham Glos GL50 2JA UK Edward Elgar Publishing, Inc. William Pratt House 9 Dewey Court Northampton Massachusetts 01060 USA
A catalogue record for this book is available from the British Library Library of Congress Cataloguing in Publication Data Creating experiences in the experience economy / edited by Jon Sundbo, Per Darmer. p. cm.—(Services, economy and innovation series) Includes bibliographical references and index. 1. Marketing—Psycholo