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The Intergovernmental Panel on Climate Change (IPCC) noted increasing greenhouse gas concentrations and discernible human influence on global change. Limiting the changing global climate will require policies, programmes, and measures to deploy new mitigation technologies and entrepreneurial opportunities. The social, behavioural, and cultural changes, however, are poorly understood at present. Traditional conceptual frameworks for mitigation assessment do not sufficiently take into account social and psychological factors such as individual motivation and personality (e.g., convenience, fun culture, social prestige), communication, and decision patterns within administrations and companies, or cultural traditions and life styles of societal groups. Therefore, this book focuses on these aspects and related conceptual frameworks for mitigation assessment. Its aim is to encourage and develop more effective mitigation policies worldwide, to assist marketing aspects of energy service companies, technology producers, and utilities in gaining better understanding of their customers' decisions, and to provide material for relevant courses at universities and other research institutions.
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SOCIETY, BEHAVIOUR, AND CLIMATE CHANGE MITIGATION ADVANCES IN GLOBAL CHANGE RESEARCH VOLUME 8 Editor-in-Chief Martin Beniston, Institute of Geography, University of Fribourg, Perolles, Switzerland Editorial Advisory Board B. Allen-Diaz, Department ESPM-Ecosystem Sciences, University of California, Berkeley, CA, U.S.A. R.S. Bradley, Department of Geosciences, University of Massachusetts, Amherst, MA, U.S.A. W. Cramer, Department of Global Change and Natural Systems, Potsdam Institute for Climate Impact Research, Potsdam, Germany. H.F. Diaz, NOAA/ERL/CDC, Boulder, CO, U.S.A. S. Erkman, Institute for Communication and Analysis of Science and Technology – ICAST, Geneva, Switzerland. M. Lal, Centre for Atmospheric Sciences, Indian Institute of Technology, New Delhi, India. U. Luterbacher, The Graduate Institute of International Studies, University of Geneva, Geneva, Switzerland. I. Noble, CRC for Greehouse Accounting and Research School of Biological Sciences, Australian National University, Canberra, Australia. L. Tessier, Institut Mediterranéen d’Ecologie et Paléoécologie, Marseille, France. F. Toth, Potsdam Institute for Climate Impact Research, Potsdam, Germany. M.M. Verstraete, Space Applications Institute, EC Joint Research Centre, Ispra (VA), Italy. The titles in this series are listed at the end of this volume. SOCIETY, BEHAVIOUR, AND CLIMATE CHANGE MITIGATION Edited by Eberhard Jochem Fraunhofer Institute for Systems and Innovation Research Karlsruhe, Germany Centre for Energy Policy and Economics Zürich, Switzerland Jayant Sathaye Lawrence Berkeley National Laboratory Berkeley, California, USA and Daniel Bouille Institute for Energy Economics Buenes Aires, Argentina KLUWER ACADEMIC PUBLISHERS NEW YORK, BOSTON, DORDRECHT, LONDON, MOSCOW eBook ISBN: Print ISBN: 0-306-48160-X 0-7923-6802-9 ©2003 Kluwer Academic Publishers New York, Boston, Dordrecht, London, Moscow Print ©2000 Kluwer Academic Publishers Dordrecht All rights reserved No part of this eBook may be reproduced or transmitted in any form or by any means, electronic, mechanical, recording, or otherwise, without written consent from the Publisher Created in the United States of America Visit Kluwer Online at: and Kluwer's eBookstore at: http://kluweronline.com http://ebooks.kluweronline.com ERRATA Society, Behaviour, and Climate Change Mitigation Edited by E. Jochem, J. Sathaye and D. Bouille ISBN 0-7923-6802-9 p. 194, lines 16-17 should read: “Current emissions give rise to increases in future temperatures so that is positive fo