E-Book Overview
Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.
E-Book Content
The new edition of this highly accessible book has been thoroughly updated and continues to take a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. KEY FEATURES • Focuses on the application of microeconomics to business, with macro analysis applied when relevant to provide a fuller understanding of the business world. WORTHINGTON BRITTON REES Economics for Business is a concise, business-focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a businessfirst approach and then applies the economic theory to the business world. Business models are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. 2nd Edition • Excellent balance between discussion of economic theory and practical illustrations. • Case studies at the end of each chapter and mini cases within the chapter highlight key issues raised. • Extensive pedagogy includes: chapter objectives, questions and assignments at the end of each chapter, definitions in the margin. NEW TO THIS EDITION • More extensive coverage of macroeconomic issues. • Increased coverage of modern economic topics such as game theory, transaction cost analysis and principal-agent theory. • Additional mini cases have been added to all chapters. • Many chapters benefit from new (or revised) case studies. • New online resource package to help teaching and learning, available at www.pearsoned.co.uk/worthington, will include additional questions, solutions and hot links to economic websites. Economics for Business is suitable for undergraduate students studying business economics as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics. Ian Worthington is Principal Lecturer in the Department of Strategy and Management, Leicester Business School, De Montfort University, where he specialises in the business environment and in environmental issues. Chris Britton is Principal Lecturer in the Department of Strategy and Management, Leicester Business School, De Montfort University. Her teaching and research interests lie in the field of industrial economics and labour markets. Andy Rees is Head of the Department of Strategy and Management and Head of Undergraduate Studies at Leicester Business School, De Montfort University, where he specialises in business economics. An imprint of www.pearson-books.com ECONOMICS FOR BUSINESS • Takes a global approach and includes chapters on international markets and environmental issues. IAN WORTHINGTON CHRIS BRITTON ANDY REES ECONOMICS FOR BUSINESS Blending Theory and Practice 2nd Edition ECONOMICS FOR BUSINESS We work with leading authors to develop the strongest educational materials in economics, bringing cutting-edge thinking and best learning practice to a global market. Und