Richard Künzi Online Marketing – LinkedIn lead generation strategies How to use LinkedIn to generate leads Online Marketing - LinkedIn lead generation strategies How to use LinkedIn to generate leads Topics in Business Information Technology 2017 Organization: University of Applied Sciences and Arts Northwestern Switzerland Author: Richard Künzi Place, Date: Olten, 29. December 2017 Online Marketing - LinkedIn lead generation strategies How to use LinkedIn to generate leads Author Richard Künzi University of Applied Sciences and Arts Northwestern Switzerland
[email protected] ISBN: 978-3-66-877350-9 Cover: Logo by LinkedIn (LinkedIn inc., 2015) Olten, December 2017 Richard Künzi LinkedIn lead generation strategies 2 Table of Content Management Summary ....................................................................................................... 4 1 2 3 4 Introduction ................................................................................................................ 5 1.1 Problem / Status Quo........................................................................................... 5 1.2 Goals ................................................................................................................... 5 1.3 Delimitation .......................................................................................................... 6 1.4 Methodology ........................................................................................................ 7 Research and Analysis .............................................................................................. 8 2.1 Are the professional social networks in Switzerland underestimated?.................. 8 2.2 LinkedIn Marketing Solutions ............................................................................... 8 2.2.1 Sponsored Content ...............................................................................10 2.2.2 Sponsored InMail ..................................................................................12 2.2.3 Text Ads ...............................................................................................14 2.2.4 LinkedIn Sales Solution ........................................................................15 2.3 Social Selling ......................................................................................................16 2.3.1 Strategy of Social Selling ......................................................................17 2.3.2 Building a Network ................................................................................18 2.3.3 Summary ..............................................................................................20 Conclusions...............................................................................................................21 3.1 LinkedIn Marketing Solutions ..............................................................................21 3.2 Social Selling ......................................................................................................22 3.3 LinkedIn Guide ...................................................................................................22 Recommendations ....................................................................................................23 List of References .............................................