Mobile Marketing Mania

Mobile Marketing Mania Mobile Marketing Mania Page 1 Mobile Marketing Mania FOR PERSONAL USE ONLY THIS DOCUMENT IS PROTECTED BY INTERNATIONAL COPYRIGHT LAWS AND DOES NOT COME WITH RESALE RIGHTS. THIS DOCUMENT MAY NOT BE SOLD AND OR DISTRIBUTED BY ANY MEANS WITHOUT THE WRITTEN CONSENT OF THE AUTHOR AND PUBLISHER. DOING SO WITHOUT PERMISSION MAY RESULT IN SEVERE LEGAL ACTION TAKEN AGAINST YOU. LEGAL DISCLAIMER THIS BOOK IS SOLELY FOR INFORMATIONAL AND ENTERTAINMENT PURPOSES ONLY AND DOES NOT COME WITH ANY GUARANTEE, WHETHER EXPRESSED OR IMPLIED, THAT THE READER OR ANYONE ELSE WHO FOLLOWS THE ADVICE OF THE AUTHOR WILL ACTUALLY EARN ANY INCOME WHATSOEVER. ANY MONEY THAT YOU CHOOSE TO FORFEIT, SUBMIT, INVEST, DIVULGE, USE, SPEND, EXHAUST, SQUANDER, WASTE, SPLURGE OR EXPEND ON ANY OR A COMBINATION OF MORE THAN ONE OF THE PROGRAMS OR TECHNIQUES MENTIONED WITHIN THE AUTHOR’S TEACHINGS SHALL BE DONE AT YOUR OWN RISK AND EXPENSE. YOU ALSO AGREE NOT TO HOLD THE AUTHOR OR THE PUBLISHER OF THIS PUBLICATION LEGALLY LIABLE FOR ANY MONEY OF YOURS THAT IS LOST, SCAMMED, SWINDLED, OR CHEATED AS A RESULT OF YOUR DISCRETIONARY CHOICE TO FOLLOW THE ADVICE OF THE AUTHOR. THE AUTHOR IS NEITHER A FINANCIAL NOR A LEGAL EXPERT. THEREFORE, PLEASE TAKE THE UTMOST DISCRETION WHEN CHOOSING TO IMPLEMENT ANY OF THE METHODS, TECHNIQUES OR PROGRAMS THAT THE AUTHOR MAY MENTION IN THIS PUBLICATION. Mobile Marketing Mania Page 2 Mobile Marketing Mania Table of Contents Chapter 1: Mobile Marketing: An Introduction Chapter 2: Why Mobile Marketing Is So Important Chapter 3: The Different Types of Mobile Marketing SMS Marketing MMS Marketing Bluetooth Marketing Chapter 4: Mobile Marketers Need To Know This Chapter 5: Capture Your Leads Using Mobile Marketing 1. Using SMS marketing 2. Using MMS marketing 3. Using Mobile browser ads Chapter 6: The Use of Mobile Ready Websites Chapter 7: How To Run Mobile Marketing Campaigns Chapter 8: Having A Mobile Site For Your Business Chapter 9: Payment Solution Options Chapter 10: Mobile Campaign Legalities Chapter 11: Conclusion Mobile Marketing Mania Page 3 Mobile Marketing Mania Chapter 1: Mobile Marketing: An Introduction Marketing is the most important part of a business. Marketing definitely has a huge impact on the overall performance of a particular product in the market. A right marketing strategy can do wonders to the success of any product or service on offer. Marketers have various ways or methods of marketing today that they can deploy. The rise of mobile phones has given way to another marketing method -- mobile marketing. The mobile phone has become the preferred medium of communication for the masses across the world. Developed nations already have a huge mobile density. The developing nations are seeing enormous growth with hordes of people being added to the humongous pool of mobile phone users every day. This explosive growth in mobile phone usage makes mobile marketing increasingly relevant. Mobile Marketing Mania Page 4 Mobile Marketing Mania According to Smaato Mobile Advertising Trends 2011 that were compiled by Smaato, Inc. which is a mobile ad company, the spending on mobile ads is estimated to be between $11.4 billion to $20 billion. Mobile marketing can be familiarized with by understanding its definition. In a broader sense mobile marketing is a marketing technique that uses mobile p