семинар по рекламе - Product Placement [RAR]

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E-Book Overview

Product placement (из уч. Березкиной)Основные понятия Product placementТипы и каналы распространения Product placementИстория Product placementАудитория product placement и ее отношение к РР-включениямРынок product placement и ценообразованиеОтличия и преимущества product placement от других видов рекламыФормирование культуры престижного поведения через product placement.Этика и правовые аспекты product placement

E-Book Information

  • Language: Russian

  • Topic: 5

  • Library: twirpx

  • Commentary: 646,263

  • Org File Size: 93,166

  • Extension: rar

  • Tags: Маркетинг, реклама, PR Маркетинг рекламы

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