E-Book Overview
Pearson Education Limited, 2014. - 832 p. - ISBN: 1292060816
A class-tested approach to Strategy for Strategic Management and Business Policy courses. Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward.For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.
E-Book Content
Strategic Management and Business Policy Globalization, Innovation, and Sustainability For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization and adaptation from the North American version. Global edition Global edition Global edition Strategic Management and Business Policy Globalization, Innovation, and Sustainability FOURTEENTH edition FOURTEENTH edition Pearson Global Edition Wheelen Hunger Hoffman Bamford This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author. Thomas L. Wheelen • J. David Hunger Alan N. Hoffman • Charles E. Bamford FOURTEENTH EDITION Strategic Management and Business Policy GLOBALIZATION, INNOVATION, AND SUSTAINABILITY # 111708 Cust: PE/NJ/B&E Au: Wheelen Pg. No. 1 A01_WHEE0811_14_GE_FM.indd 1 Title: Strategic Management and Business Policy Server: Jobs4 C/M/Y/K Short / Normal DESIGN SERVICES OF S4carlisle Publishing Services 5/20/14 12:26 PM This page is intentionally left blank. # 111708 Cust: PE/NJ/B&E Au: Wheelen Pg. No. 2 A01_WHEE0811_14_GE_FM.indd 2 Title: Strategic Management and Business Policy Server: Jobs4 C/M/Y/K Short / Normal DESIGN SERVICES OF S4carlisle Publishing Services 5/20/14 12:26 PM FOURTEENTH EDITION Strategic Management and Business Policy Global EDITION Globalization, Innovation, and Sustainability Thomas L. Wheelen Formerly with University of Virginia, Trinity College, Dublin, Ireland Alan N. Hoffman Boston Delhi University of Notre Dame Columbus Cape Town Mexico City Iowa State University, St. John’s University Charles E. Bamford Bentley University Amsterdam J. David Hunger Indianapolis Dubai São Paulo New York London Sydney Madrid San Francisco Upper Saddle River Milan Paris Hong Kong Munich Seoul Singapore # 111708 Cust: PE/NJ/B&E Au: