The Ama Handbook Of Business Writing: The Ultimate Guide To Style, Grammar, Punctuation, Usage, Construction, And Formatting

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Just because you're not a born writer doesn't mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports Proposals; Business plans; Presentations; Press releases; Memos; Email Newsletters; Collection letters; and, Sales materials. Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors' step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating cliches, and much more.

E-Book Content

THE AMA HANDBOOK OF BUSINESS WRITING This page intentionally left blank The AMA Handbook of Business Writing The Ultimate Guide to Style, Grammar, Usage, Punctuation, Construction, and Formatting KEVIN WILSON and JENNIFER WAUSON AMERICAN MANAGEMENT ASSOCIATION New York • Atlanta • Brussels • Chicago • Mexico City • San Francisco Shanghai • Tokyo • Toronto • Washington, D. C. Bulk discounts available. For details visit: www.amacombooks.org/go/specialsales Or contact special sales: Phone: 800-250-5308 Email: [email protected] View all the AMACOM titles at: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data AMA handbook of business writing : the ultimate guide to style, grammar, usage, punctuation, construction, and formatting / Kevin Wilson and Jennifer Wauson. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-8144-1589-4 Isbn-10: 0-8144-1589-x 1. Commercial correspondence--Handbooks, manuals, etc. 2. Business writing— Handbooks, manuals, etc. 3. English language—Business English—Handbooks, manuals, etc. I. Wilson, K. (Kevin), 1958– II. Wauson, Jennifer. III. American Management Association. HF5726.A485 1996 808'.06665—dc22 2009050050 © 2010 Kevin Wilson and Jennifer Wauson. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. About AMA American Management Association (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success. Our mission is to support the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, conferences, corporate and government solutions, business books and research. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey. Printing number 10 9 8 7 6 5 4 3 2 1 C